Hola.

Who am I?

I’m Junior (nickname, but also real name).

I’m a senior strategist and writer passionate about creativity and solutions.

I was born and raised in Venezuela. At 18, I escaped to study in Barcelona, Spain.
I escaped again and established myself in Dubai, UAE, where I’ve been since late 2017.

What am I, and what can I do?

I’m intensely curious about creativity in general and human behaviour in particular. I believe in connecting with the right stakeholders at the right time, whether through content, experience, or strategy. Lastly, I’m a defender of customer-centric approaches that deliver value.

Also important:

  • MS Office Suite / Google Suite

  • Adobe CC (Illustrator, Photoshop, and InDesign)

  • AI-based tools (ChatGPT, MidJourney…)

What have I done, and for whom?

  • 2013 - 2017 in IED Barcelona: multi-disciplinary spells at cutting-edge tech-development hubs, such as CERN (in IdeaSquare, its design-thinking arm) and Sónar+D, Europe’s leading tech & music festival

  • 2015 - 2016 in McCann Barcelona: Art Direction Assistant for ATL and BTL marcomms for ALDI (in a specialised section named The Backroom)

  • 2017 - 2021 in Jack Morton MENA: started as Junior Creative, and left as a Senior Creative Associate. Through holistic strategic development, R&R ranged from new business pitches and proposals to creative development and ideation.

  • 2021 - Present in Imagination Middle East: the first hire of the Strategy team at Imagination Middle East, our offer has quickly grown to encompass most of our business. I am actively involved in new business and developing special regional projects.
    As a senior strategist, most of my recent experience has been in the Kingdom of Saudi Arabia, working closely with the world’s leading consultants and on some of the most ambitious projects anywhere in the world.

    Clients include:

What else?

  • Thought leadership (logos you can click on mean it’s under my name - logos you can’t click on mean I ghostwrote)

  • Speaker at the first festival of creativity in Saudi Arabia, Athar Festival 2023 (link here)

  • Campaign’s Creative Faces to Watch 2022 (feature here)

  • Participant for Dubai Lynx’s Young Lynx Competition 2022 (post here)

  • #1 in El Mundo’s Top 10 for Sónar+D Innovation Ranking (article in Spanish here)


Here are a few other things that may tell you some more about me:

  • Native in Spanish, bilingual in English, and can speak broken Italian. I also butcher other romance languages (Portuguese and Catalan, mainly), and I’m learning Arabic

  • Avid FC Barcelona fan - an actual member of the club (they call it ‘soci’)

  • Culture Committee member for the Imagination Middle East office

  • Crypto and freedom enthusiast

  • I also write sometimes in Medium, mostly stories, if you are into that

Thanks!

You can reach out to me at contact@juniorgonzalez.es